Dutch Interior Design magazine Frame, working in collaboration with Felix & Foam and Foyer, opens its first store this week. Located in the historic 18th century building Felix Meritis along Amsterdam’s canals, this creative venture spreads out throughout 2 floors and, according to the magazine, will be Frame’s 3D version. The Interior Design was done by Dutch studio i29 who conceived the space with mirror partition walls to complement the grandeur of the historic building.
Experience the magazine in three dimensions and become immersed into the creative and innovative design world. Celebrate beauty, functionality and accessibility through timeless products. Becoming a hub for presenting new talent, products and brands from diverse genres, the space will host fashion, art and design alongside media, beauty and food throughout its six month presence.
This new creative platform will open its doors on 17 April, enlivening the monumental Felix Meritis residence at 324 Keizersgracht in Amsterdam. All are welcome to attend the festive opening which begins at 6pm. —